Keyword Research-Guide to SEO Part 2

Keyword research is the first step in building an SEO campaign. It’s bread and butter for digital marketing and should be your first priority.

If you are learning about SEO and how to do digital marketing, there is no doubt that keyword research is something you have learned a lot about. But why do people pair it so much? If you wish to skip this step - do not do it! Every time someone searches the internet, they use keywords. This first part of our SEO guide will explain what keywords are and why they need your different attention.

What is Keyword Search?

Keyword search terms used by online users to find what they are looking for. If I am looking for a new team of coaches, I may be looking for ‘white women coaches’ or ‘white Nike women coaches’. These are keywords. Some keywords are longer and some are shorter.

If keywords are what users put on their devices, keyword research is what businesses need to do. Businesses need to do a keyword research to determine which keywords are used by the target audience. If you do not know what people are looking for, how will they find you?

However, users are not the only ones looking for keywords. Google and other search engines will be reading your website content to find keywords and complying with those terms. This is where SEO begins.

Looking for help finding your keywords? Request your free website and marketing reviews from our expert Ninjas. You will receive guidance and advice on how to increase sales and earnings for your business.

Why is keyword research so important?

Keyword research is the process of finding your business keywords and understanding how you are at your level or how to rate these keywords on Google.

There are so many reasons why keyword research should be at the forefront of digital marketing campaigns. Here are some of the most important reasons why:

• Knowing your keywords helps you understand your product and business. What are you selling? What are your responsibilities? If you do not know this, identifying your keywords can help you understand who you are.

• Keyword research can tell you important information, such as where to list keywords, which keywords are easier to edit, and which keywords your competitors are in.

• Keyword research can tell you what people want, rather than thinking what they want.

• Search engines can only rank your website if they know what your business is. Identifying keywords on different pages of your website means that Google can place you in those keywords.

• Identifying keywords to use on blogs and accessing can drive traffic to your website.

Keyword research is the beginning of any digital marketing campaign, but it should be an ongoing process. You should always check your keywords and find out how good you are compared to your competitors.

After your keyword research, create content and pages that focus on those keywords. Combined with various other SEO strategies, this can help you rate and get people to find your website.

Are You Ready for Your Keyword Analysis?

Now that you understand how important your keywords are, you need to start your research and keyword analysis. Our SEO guide can take you through the process of how to do this - for free!

It can be scary at first, especially if you do not know what keywords you need to edit. But, thankfully, there are some amazing tools and resources out there that can help with your keyword research and analysis.