SEO Strategy - Guide to SEO Part 1

If the year 2020 has taught us one thing, that online visibility and product awareness of your business is important. The COVID-19 epidemic has kept people inside beyond the norm that gives businesses a certified online audience. Once your business has implemented an effective SEO marketing strategy, then those who are looking for your products or services online during the epidemic are more likely to find your business.

On the plus side, this trend is already showing more and more people searching online for products and services than ever before, especially on mobile devices. If you want to make sure your business appears on or near the top search engine results page (SERPs), attracts more live traffic, and increases revenue to improve your ROI, you need to have a strong, multi-SEO strategy.

An SEO strategy is a broad image that focuses on the big picture and is made up of a variety of things and activities that work together to achieve your big goals for better visibility and more traffic that will ultimately increase revenue. The start of the new year is a great time to explore your current SEO strategy, think about your online marketing goals, and decide how your SEO strategy meets these goals. If you find that your SEO strategy does not meet your goals or you are not satisfied with the results, you can resume your SEO strategy by 2021.

When creating your 2021 SEO strategy, be sure to consider your budget, objectives, and timeframe to achieve your goals. If you do not have the resources within your business to effectively manage and manage your SEO campaign, you can work with a digital marketing agency such as Proceed Innovative. Our SEO experts will develop and implement an SEO strategy to achieve your marketing goals and we will continue to monitor and track results.

The following tips will help you build an effective SEO strategy for 2021:

Check Your SEO Performance

The first thing you need to do before developing your 2021 SEO strategy is to evaluate your current SEO strategy and how it works. You should check your website's live visibility, your keyword levels, and seamless traffic segmentation. There are several tools available including the SEMrush Organic Research Tool that can show you this data.

With this tool, you can see the performance of your live traffic and keyword levels over time. You will be able to easily identify the styles and get a general idea of ​​the performance of each of these metrics. Segmented or unmarked traffic segmentation will indicate if there is a chance to continue communicating with the part of your audience searching for your product.

Taking these metrics, along with data from Google Analytics, including your conversion rates and revenue, will be considered to give you a general idea of ​​how your website works with SEO views. This will also help you to easily identify areas of weakness that can creep into your new SEO programs.

Do SEO Analysis For Your Competitors

Once you have analyzed your current SEO performance, you should analyze the SEO strategies of your competitors. This will give you an idea of ​​what is and is not for them and where you can spend the money to get a limit.

Start by making a list of your main competitors, including competitors within your service area and competitors who always appear at the top of the SERPs with your keywords. There are several tools that can provide this information to competitors, including the above-mentioned SEMrush tool and SpyFu.

When analyzing competitors' SEO, look at which of their pages are getting the most traffic, how high their keywords are, and the profiles of their links. Knowing which of their pages ranks best can help you decide what kind of content to add to your website to increase your ranking. Note that their pages work best for blogs, product pages, or others. Analyzing their keyword ranks will help you see if your competitors are ranked in the wrong keywords. This will help you identify opportunities to improve your keyword levels.

Analyzing the link profile of our competitors' websites will help you understand where their backlinks are coming from and identify the link gap between their website and your domain. This can help you build your link-building strategy to build a strong backlinks profile.

Decide Your Online Marketing Goals

The next step is to determine the goals you want to achieve with your SEO strategy and key performance indicators (KPIs) that measure your progress towards these goals. Defining your specific goals will help guide the development of your SEO strategy so that you can achieve these goals and measure success. For example, if your main goal is to raise money by 2021 by a certain amount, live traffic to your website could be a successful KPI for this purpose. Therefore, part of your SEO strategy will be to increase live traffic.

Explain keywords and titles

Once your digital marketing goals are defined, it's time to do some keyword research to find your keywords. You can then identify your keywords by creating what are called column pages.

The main page identifies the topic or main idea, and is supported by the subheadings, which are pages based on the subset of topics on the main key page. For example, a disaster recovery company may have a “page” for “disaster recovery.” The categories of topics from "disaster recovery" include a variety of disaster recovery services (water damage recovery, fire damage recovery, etc.) each with its own page.

In addition to the theme groups, you can set up second collections to support each topic collection. Using a similar illustration, an article page entitled “Restoration of Water Damage” could lead to second-class pages identifying “under floods” and “sewage treatment.”

With this strategy, you can focus on having your pages neatly ranked on all topics related to your keywords. This works better than focusing on single keywords. By marking your keywords for your pillar pages, title groups, and secondary collections, you can create more focused content and keyword strategy.

Identify active Long-Tail keywords

When designing your collection content strategy, there is no limit to how many collections you can create from a particular platform. The more article articles you come up with, the more depth you can add to your website. In some cases, the size of the main pillar will determine how many collection articles you can get.

Your title page pages should focus on a specific aspect of the main topic and focus on relevant long tail keywords. Long tail keywords are more specific than keywords and contain three or more keywords. These keyword phrases usually have lower search volumes than keywords from them.

So why are long tail keywords so important? First, identifying the appropriate long tail keywords will help you identify deeper topics that have expressed interest. Going back to our previous example, if a disaster recovery service provider identifies "underground floods" as a long keyword under the heading "water damage", they can do it by creating and posting on the underlying flood causes.

The second reason is that long tail keywords are important because people use long keyword phrases for voice search. Someone might say "how did the underground floods happen" in the search term instead of simply saying "underground floods." Therefore, incorporating these long-tail keywords into your content better improves your website with voice search queries.

The last thing to keep in mind when creating long tail-based keyword content is to make sure you create unique content focused on showing each long tail keyword and that there is no crossover.

Analyze Current Website Content

Now that you've updated your content, keyword, and collection title strategy, you should take the time to explore existing content on your page before adding new content. Examining your existing content will help you identify potential content and content that works with your newly defined topic sections.

When checking your content, you should split existing content to keep it as it is, content to be updated to better target relevant keywords, and content that should be removed. You must remove duplicate, too simple, or poorly placed content.

Checking the current content on your website before creating new content can save you a lot of work. In many cases, updating existing content to better identify your keywords will affect your website faster than adding new created content. Identifying opportunities to develop existing content will help guide your content creation process.

 
Create Pillar Contents and Title Articles

Now that you've mapped out your column pages, collection pages, and second collection pages, it's time to start creating content. The content of your web pages is important for the performance of your entire website. You need to make sure you create quality, informative content that your target audience will find important. The research you have done in the past steps to determine the content of your articles and long-tail keywords will give you an idea of ​​what kind of content will be relevant to your website.

The most important thing to remember when creating your content is the purpose of the user. You should understand what the person searching for your long-target keywords can expect to find out about his or her query so that you can create content that meets those expectations. For more information on active SEO content writing, check out our 2019 SEO Content Writing Checklist.

Fix the SEO on the page

After creating the content of your web pages, you need to make sure that each page is well-organized. This includes expanding title tags, meta descriptions, title tags (H1, H2, and H3), and the actual content with your targeted keywords. You should also make sure that all the internal links on your website are working and repairing broken links.

You can test the effectiveness of these on-page SEO features with tools like SEMrush On Page SEO Tracker and CMS programs like WordPress and it will give you suggestions to improve SEO on the page.

 

Fix SEO Technology Errors

Technical SEO problems such as slow loading speeds and broken internal links can affect your levels. It is important to regularly check your website for technical SEO issues and fix the key issues you encounter. There are several tools available that can identify these problems. Researching your website once a month will help you quickly find and fix these problems before they affect your levels.

Work on off-page SEO

When your website is set up and updated with new content built around your columns and topic collections, you need to focus on creating off-page links. This is very important because backlinks are one of the three main tools that Google uses to determine the quality of your website.

There are many ways to build off-site links, including publishing media releases to third-party websites, posting guest blog posts, posting on social media, creating a resource page link, and more. Our link-building strategy guide will give you some ideas for building backlinks on your website.

Track And Adjust Your SEO Strategy

Now that you have implemented your SEO strategy, you need to track your KPIs and make adjustments to get the best results. SEO is an ongoing effort and there are always opportunities to refine your campaign to make progress in achieving your goals. You should also track and record information from your KPIs on a monthly basis to ensure that your SEO strategy is on track.