The Ultimate Guide to Ranking #1 In YouTube
It may be hard to believe, but YouTube is the second largest
search engine in the world after Google, and the second most visited site on
the web.
This is the kind of traffic you can't ignore. In other words, by
using the power of YouTube, you can increase the visibility of your product
more clearly.
However, with 300 hours of video uploaded per minute, making your
content stand out from your YouTube competitors can be difficult - so learning
the techniques for getting a well-ranked video on YouTube is very important.
In this article, we highlight ten of the most important things that are important for making your YouTube presence. When we are done, you will have a very clear idea of what you need to do to achieve great success with YouTube.
1. Channel keywords
A successful YouTube channel goes a long way in helping search engines understand your content - and as a result, optimization can increase your ranking both on YouTube itself, and within search engines like Google.
YouTube's algorithm places a high value on metadata, and channel keywords are an important part of that. They are one or two descriptions of your channel names that give users an idea of what your content is. They can be added from the Creative Studio studio settings within your YouTube dashboard.
However, channel keywords are only effective when used properly. Before choosing, be sure to do thorough research on keywords related to your industry and product. A few good tools that can help in this before are Google AdWords Keyword Planner, and Rank Tracker.
2. Video Title
Search engine optimization (SEO) is as important for YouTube videos as it is for blog posts and other web content. Also, metadata is a major YouTube video standard - and that includes your video title.
Topics provide the first image of your video in search engines, YouTube, and end users - and a video with a good title will eventually draw more traffic and enhance your viewing.
Short titles usually work best, as long titles can be determined by the browser, device, or search engine used by humans. With that in mind, try limiting video titles to five words or less.
Finally, keywords should be placed at the beginning of your topic, and should always be accompanied by the video in question.
3. Video Description
Along with your video title, the video description is one of the most important features of the YouTube level.
Since YouTube and Google cannot extract information from your video, they require a text description to determine the content of your video. If you don't include one, then give search engines a way to find out what your video is about, your levels can be a problem.
Your video description must contain at least 250 words, and as your title, enter the appropriate keywords.
For additional SEO benefits, place your keyword in the first 25 descriptive words, and then link to external URLs, such as your social media channels and related blog content.
4. Video tags
One or two descriptive tags that give YouTube more insight into the topic and content of your video. While they do not affect the standards as the title or description of your video, tags are still important.
They can also help users find your content. In fact, tags are keywords - so think about the types of phrases people can use when searching for your video. For example, if your video is about an SEO page, you can use tags such as "add a blog post" or "SEO on the page".
Finally, remember the keywords you used for your entire channel. Also, make sure that the tags you are using are appropriate, and do not overdo it. Ten well-researched and relevant tags are better than the 20 generic ones that will be lost in the mix.
5. Video quality
Video quality is surprisingly high quality, and high-definition (HD) videos are rated better than low-quality ones. In fact, YouTube highlights HD videos in search results:
Unlike Google and Bing, which use backlinks and other signals to obtain a piece of content, YouTube cannot do this. It means focusing on user interaction to get quality content - and if user engagement is not good, it sends a strong message to YouTube pages.
Simply put, no matter how great your SEO, if your videos are not in HD quality, they may not be at the highest level.
6. User Experience Metrics
As mentioned above, YouTube focuses on user engagement when measuring videos, and uses many user experience metrics to determine the quality of your videos.
Since YouTube does not use backlinks, it analyzes user experience metrics like comments, subscribers, views, likes and dislikes, and sharing - and uses it as a basis for determining the quality of your content. If YouTube detects that your video is engaging users (meaning it has more comments, likes, and sharing), it will be rated better than a video with less engagement.
Similarly, when you find subscribers to your channel directly from a video, it sends a great signal to YouTube that the video is an amazing piece of content.
Video storage, which is a percentage of your video that people watch, is one of the most important user metrics. For example, if you have a five-minute video and people only watch a minute of it, a lack of interest sends a strong signal to YouTube that your video does not satisfy the viewer.
In fact, if someone likes your video enough to watch it, like it, leave a comment, or subscribe, it sends YouTube a message that it is a great video that other people will want to see.
One of the easiest ways to get ideas is to ask your viewers a question during the video. In the same way, asking people to subscribe and give a video thumb is another way to get more engagement from your viewers.
7. Watch Time
Since late 2012, YouTube has used what it calls a “watch time” to determine (in part) the quality of videos.
Watch time actually means the length of each watch time. Prior to its launch, YouTube relied solely on visual counts, which means that even if the video had a high rating, it would rate it, as long as it had the most views.
Relying on a number of views only to check the video quality was an open source of abuse and abuse - like buying views, for example. Moreover, it did not provide a good indication of suitability or quality.
These days, YouTube puts a lot of value on viewing time. Its algorithm prioritizes videos that lead to a longer viewing session than the one that gets the most views.
Using the YouTube Analytics Views Report and Audience Reporting Report, you can see which videos have the best and worst viewing moments, and plan your future content accordingly.
A good way to increase the duration of user views is to use annotations and leave links to other videos in the description box.
8. View Count
While YouTube is more focused on watch time, views remain an important part of YouTube's quality. Most views are high-level - especially competitive keywords.
It's really easy, if you want to get the most out of competing keywords, your videos need to get more views.
That's why you need to take steps to get your video content across other platforms. This increases the visibility of your videos and may increase your viewing number.
The easiest way to get the most out of your videos is to include them in posts to your blog. Sharing them on social media, forums, and sites like Quora can also increase visibility.
9. Thumbnails
Thumbnails have a huge impact on click-through values - meaning that the right one can increase your visibility as well as your quality.
YouTube can create your own thumbnail of your video by taking a screenshot of your video. However, videos with custom thumbnails are always better than those that use automated images.
With that in mind, always take the time to create and upload a custom thumbnail for each of your videos. It should entertain with beauty and capture the attention of the audience. It must also be accompanied by video content.
Thumbnails with a resolution of 1280 x 720 px and 16: 9 factor ratio generally work very well.
10.Closed captions and footnotes
For videos that contain content in spoken word, YouTube allows you to add captions. However, installing closed captioning is something most publishers are reluctant to do, which is a big mistake.
Adding closed captions to your videos benefits listing for two important reasons:
1. It opens your video to a large audience, including deaf viewers and / or those who speak a language other than the one spoken in the video. All of these promotional views are calculated, and thus, your levels.
2. Turn off captions generated by search engines, and as a result, they can give you higher levels of enhancement.
YouTube offers automatic, inappropriate captions, and you may need to make adjustments. Alternatively, you can upload the caption yourself.
The conclusion
With so much content uploaded to YouTube every minute, getting your videos up and running on the platform can be difficult.
However, by paying attention to the lower level, you can get your content to a better level:
1. Channel keywords
2. Video title
3. Description of the video
4. Video tags
5. Video quality
6. User experience metrics
7. Watch time
8. Views
9. Thumbnails
10. Closed captions
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