What Is SEO And How It Works 

The search engine you used did not randomly attract this page to the sky and send you here in the hope that it will answer how well search engines work. In fact, it uses a sophisticated algorithm to determine which of the more than 21 million pages it has indexed to the most relevant SEO topic to bring to you in hopes of successfully answering your question.

Search engines know that by always bringing you high quality, relevant search query results, they will begin to have confidence and hope that they will be the only search engine you need…

What is SEO and how does SEO work?

SEO stands for the use of search engines, which is a digital marketing strategy that focuses on the presence of your website in search results in search engines such as Google. Once you understand how SEO works, you can use different strategies to increase your visibility (or how much you rate) in search results.

You can split SEO strategies into two buckets:

• On-page SEO: All of the on-page SEO strategies take place on your website.

• Off-page SEO: All off-page SEO strategies take place on your website.

Both on-page and SEO releases aim to make your site more friendly, and reliable, to users and search engines. When search engine crawlers see how friendly your website is to them and to users, it increases the likelihood that your site will rank well for different searches.

For example, suppose you have two websites: Website A and Website B.

Website A is unresponsive, which means that users on tablets or smartphones will have a hard time navigating and using the site. Website B, however, is responsive, which means better user experience for tablet, smartphone, and desktop users.

 

With search engines, it is a simple decision as to which website is friendly: Website A.

After all, how search engines work is much more complicated than that. Today, search engines use more than 200 different things to generate search results, which means that many different factors influence your ranking in search results.

Why search engines care about SEO?

Why in the world does a search engine care if you use it or another search engine? After all, you don’t pay them? Of course, you don't pay them ... but someone else gets paid! So the answer to this question is that they are tired because they make their money through advertising.

The page you are submitted to after entering a search query is called a search engine results page (aka SERP). The SERP provides you with so-called "natural results" and "individual payment ads" (or PPC). Live results are those that are influenced by SEO, while PPC ads are paid.

You cannot pay Google or any other search engine to replace any natural results.

However, the ads on the page are how they make their money. Therefore, the better the results are, the more likely you are to get those results. The more people use the search engine, the more ads they can show and the more money they can make. Does it make sense?

Why do you care about how SEO works?

The Internet puts the world in our hands. We are usually no more than a few clicks away from almost any information we might have wanted. When people search for information, services, products, and so on, they go online.

Try to recall a time when you thought, "I have to look at how well search engines work."

You knew exactly what to do: You went online and searched for "how SEO works."

What did he do then?

Problems click on one of the first few results, at least initially. If you did not find a site that meets your expectations, you may have to click the back button and scroll down the page until you find what you are looking for.

If your site is not optimized, it is safe to assume that you are only coming to the first page of your branded search queries - even if it depends on your business name, that may not be the case.

That means people who don't know you exist but who want someone like you won't find you, and you'll never have a chance to tell them why you're better than the competition.

That's right: Without SEO, you are giving away track.

The good news is that it makes it really easy for your competitors who are doing SEO. There are problems, their favorite not to fight.

So, who cares how search engines produce results? Definitely worth it!

 
A technical explanation of how SEO works

So now that you know why search engines work so hard to give you the best results and why you should be careful, we can talk about how SEO works with more detail.

Search engines have spiders - not a scary type, but an automatic robot.

These groups collect all kinds of information about your website and the pages that make up your site. This allows them to easily decide when to do research for a site on your site. They collect such things as page speed, title tags, social signals, internal links, backlinks, and so on.

With more than 200 features that Google uses in their algorithm, there are many things to consider, and actions can be taken to try adding a website. There are both on-page and off-page features that determine how well your site is designed, and therefore how well it ranks.

Features on the page are what it sounds like Things that are actually on the page. This includes title tags, content, site speed, page URLs, image tags, internal links, and more. Off-page features, meanwhile, are probably based entirely on links to your site from other sites.

It is important to remember that these bots are automated computer programs and not humans.

As you can imagine, that means they have some limitations.

They can't access a website like me or we would like because they don't actually see the website: they crawl the website code. This means they cannot see photos or videos, and they are not impressed by bright designs or audio clips.

In fact, they cannot even comprehend its contents!

 You know how SEO works, now make it work for you!

Customizing your website for search engines is not an insurmountable task by any means. If you have a little bit of technology, you may find it challenging, but you can always get help from webmasters.

WebFX is an SEO agency with many years of experience in growing client websites to make them more attractive to search engines. Whether you are new to SEO or want to take your preparation to the next level, we are eager and willing to help you!