YouTube SEO 2021 Make Your Channel Searchable
Did you make good use of your videos to search?
If people don't find you, they can't watch your videos or subscribe to your channel, which hurts your search quality.
In this article, you will find four ways to make your videos more effective in YouTube search.
Why is YouTube Search Important?
Every minute, 100 hours of video are uploaded to YouTube. The site reaches 30 million visitors each day. If you want to find a video, your first destination is probably YouTube.
In addition to being a major online video source, YouTube is also the second largest search engine (behind its parent company, Google).
If you can access YouTube's traffic and information provider, you can quickly shoot up YouTube's search results. But I will not lie: competition is terrible. There are millions of high quality, well-organized videos that do not have a masterfully crafted SEO.
Quality videos get more clicks and views.
Like Google, YouTube uses filters to determine which videos end up on each page of search results (SERP). YouTube looks at the number of views of your video, how long users are watching it and how many positive ratings and comments it has.
On average, they drop the number of channel subscribers, how often your video appears in a user's playlist, how often it is added to a favorites list or a playlist and how often it is embedded in a website
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To get the high number that YouTube wants, you need to add your content so people can click and then Play. And I'm not just talking about the content of your video. The key here is your keywords, title, description and tags.
There is plenty to look for when trying to find your YouTube channel on the first YouTube search page. But hey, now that you know what they want, you can give them.
Below are four ways to customize your YouTube videos for Prime Time.
# 1: Choose strong keywords
You know how important keywords are. Selecting the right keywords can be the difference between high visibility and the fifth page of the SERPs (and you know no one goes to page five).
Use your keywords in your tags, but consider using only the 10 most relevant words.
While YouTube can do a lot of things, it can't search for content within your video to find keywords, so you'll have to add them yourself. If you need help choosing the best keywords, use the YouTube keyword tool to find out which ones are less competitive.
Your keywords help YouTube determine if your content is relevant, and help your audience know what your video is about. Be sure to include them in your title, description, and tags.
As a general rule, use at least 10 tags that include video category, video content, shooting location, and names of anyone in the video.
# 2: Enter keywords in your topic
Your title should tell viewers exactly what they can expect to see in your video. That may be more difficult than it sounds.
Is your title too long? People lose interest and ignore it. Is your title too short? People do not know what they want and do not care.
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Ideally, your title should be about 120 characters long - enough to tell people what they are watching, but not so much that they ignore it.
For example, a video titled My Cat will not capture user attention because it is not based on liking. (I mean, how many cat videos have you seen in your life?)
Descriptive articles make a huge difference to YouTube channel traffic.
A title with a more detailed description of your video content - My Cat Trying to Eat a Shoe - encourages users to click and watch. The topics above are examples of good and clear topics.
As you create your theme, add a keyword phrase at the beginning, especially if you are making a series. For example: “Healthy Cakes: Gluten-Free Bananas,” “Healthy Cakes: Cinnamon Without Sugar,” “Healthy Cakes: How to Avoid Cracked Tissue” and so on.
# 3: Prepare a description with keywords
When writing your video description, include your natural keywords. As long as the explanation continues and is not forced, you will be fine.
If you overuse your keywords in a spam (so-called compression and improper behavior), you are likely to damage your chances of getting higher on YouTube's SERPs.
In the example below, the description uses several keywords, but works collaboratively without feeling compelled.
A caption with keywords works on your topic to attract people to it.
As you write your video description, be sure to include a link to your website or blog. For Google purposes, a YouTube link to your website is considered a backlink (meaning more Google juice for your website).
The YouTube video description is limited to the third line, so be sure to link to the video description.
# 4: Customize Video Thumbnail
Your video thumbnail is the face of your video. It's the first thing viewers do when your video comes to search, so it should make them admire.
Custom video thumbnails always surpass YouTube's automatically selected screenshot. Liquid screenshots from the center of your video do not convince viewers that your video is the one you should click on.
The first impression is important - make it great!
Take the time to create a custom, attractive icon that conveys what your video is about. For best results, your icon should have a resolution of 1280 x 720 with a resolution of 16: 9.
Wrapping
Selecting the right keywords; to include them in your title, description and tags; customizing your video thumbnail makes a huge difference to your YouTube traffic and success.
You can get more traffic by promoting your video across all your social media profiles to reach as many people as possible.
Making your video accessible from multiple sources helps promoters find your video and, fingers crossed, advertises it or gives it to their platforms. Those links and embedding tell YouTube (and Google) that your content is popular, which pushes you to the top of the SERP ladder and top YouTube search results.
Now all you need is good content, but that’s the easy part, right?
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